Those are the words that first caught my attention in November 2012. Since that time I have invested over 1,000 hours in training with Meir Ezra and supporting resources. It is not the training that results in the guarantee. It is the application of the training that allows Meir to clearly state with every product offered that he guarantees you will be happy with the event or course or coaching. If not your money is returned.
What Is The Secret Behind Offering An Iron Clad Guarantee?
There is not secret! Here is the formula and I know because I now work with him and I am responsible for the Division that delivers coaching and courses. The formula.
1. Deliver amazing content that is so valuable for building a business and is founded on principles of personal ethics and happiness.
2. Structure a coaching system where the client sees progress daily and when they do not they understand what action is needed. This system like other business processes begins with clear targets. These targets are part of a bigger picture of developing a client organization that has seven divisions in harmony. The larger picture is in line of site however, this ideal scene is developed by producing income from transactions. The faster the client is able to produce income the sooner the idea scene can be painted. The daily and weekly focus is on answering the question “what do I need to do today to get the lead that I want, sell the product or service I want – in other words what do I need to do today to achieve my daily weekly monthly etc goals?” Of course that is how the client is guided by the coach.
3. Meir leads the team that delivers the services to the clients. This does not just mean he is at the top of the Organization Board. This means he tracks everything that is being done and in the case of coaching there is a third party quality control system that includes a written report and a recording that goes directly to Meir and the coach.
4. Meir Ezra teaches and lives the principle “we are the cause”! This means if the client is not succeeding it is because of the teacher not the client unless there is a personal behavior barrier for the client. Even then Meir’s view is let’s help the person then we can restore helping them build their business.
This is only a “birds eye” view of the process. For me personally, I have consistently achieved success with coaching clients. Now that I am applying what Meir teaches, I am seeing the success curve increasing much more rapidly. Here is one example and we have quite a few developing at this point: One of our clients has a definitive skill but was not using that skill to make money. He was working on an idea for a different business when we met him. Meir looked at this situation and in a couple minutes outlined the plan for him making money. I called him today since he had not responded to several emails and he is normally very good about that. He apologized and said he has just been busy working with companies and making money. I will get an update on then numbers in a few days. I already know he is on track to exceed his targeted monthly income.
I will end with this: As a coach I am accountable for the success of those I coach. As a Div Head I am accountable for the success of all in the coaching program. With the support of Meir Ezra and by following the processes the clients will achieve and in most cases exceed their success expectations. I am very happy to be able to write this with such certainty.